One of the four pillars of the fashion business is planet.
The circular economy has reshaped the economy around the tenets of eliminating waste and pollution while maximising the lifespan of products and materials.Many brands in the fashion industry use waste materials in the design of new products. For example, adidas TERREX uses PRIMEBLUE functional and environmentally friendly yarn fabric for some of its products, which differs from traditional textile processes and instead decomposes recycled plastic waste and remakes it on this basis to turn “waste” into something useful.
The aim of sustainability is for people to live in peace on Earth for an extended period of time. Sustainability is the ability of the remaining resources to persist for a very long period and be utilised by the following generation. Pollution, waste, and production are related to sustainability in the fashion business through the supply chain or consumer chain. For instance, companies that make clothing use a lot of water and fabric, which can deplete scarce resources. Additionally, the waste water and fertilisers that are released after manufacturing might result in significant pollution. Old clothes and shoes will increase trash production in the consumption chain.Therefore, it will be more sustainable if we can increase productivity, cut waste, locate more environmentally friendly materials for clothing production, or recycle old clothing.
The Sustainable Development Goals (SDGs) are objectives that humanity hopes to accomplish in the future in order to improve both our equality and the health of the planet. Gender equality is one of the SDGs, and it has had a significant impact on the fashion business. Various manufacturers offer clothing that may be worn by both men and women; this type of clothing is available from many brands. For instance, Schiaparelli 2021 winter collection created bullfighting clothes for women that works in the male industry monopoly of bullfighters in .but also for all the women in the male industry monopoly to strengthen the voice of women, hope that gender equality, women in the work will receive the same pay and treatment as men.
Reference:
Alison, Gwilt. “University of the Arts London WebLogin.” Login.arts.idm.oclc.org, 2020, ebookcentral.proquest.com/lib/ual/reader.action?docID=6234061.
Chatham House. “What Is the Circular Economy?” Chatham House – International Affairs Think Tank, 17 June 2021, www.chathamhouse.org/2021/06/what-circular-economy.
United Nations. “Sustainable Development Goals.” United Nations Sustainable Development, United Nations, 2015, www.un.org/sustainabledevelopment/sustainable-development-goals/.

2018 marked a pivotal moment as debates of the detrimental environmental implications of the fashion industry broke into mainstream media. Although this was one of the first times global media attention was given to the topic, criticisms of a shift to a consumerist society and its environmental effects date back to the 1960’s with books like Silent Spring (Carson, 1962) highlighting the damages of textile production. Since then, attempts have been made to decrease these effects with the creation of so-called sustainable fabrics such as lyocell in the 1990’s (Hethorn & Ulasewicz, 2015).However, mass consumption made these advances somewhat obsolete as in 2012 it was reported that each UK consumer on average contribute 30KG of textile waste per capita (Wrap 2012). The media out brake in 2018 served to amplify the Sustainable Development Goals set out 3 years prior in 2015 by the United Nations which urged for sustainability and circular economy to be the frameworks of the fashion industry. 

Conde Nast defines sustainability in four different sections: cultural, social, environmental, and economical, and emphasises how these four sections are interdependent. Environmental sustainability is defined as “recognizing our connectedness to and dependence on nature and cultivating lifestyles that fit well within the limits of planetary boundaries.” (Conde Nast, 2022).  The dependence of sustainability on an ever-changing entity like the planet highlights the importance of sustainability and how it should be viewed as a “a process of change”. This is highlighted in the Brundtland Report 1987 as emphasis is given to “ensuring present generations do not compromise the ability of future generations to meet their own needs” (Conde Nast, 2022). However, this definition could be questioned as whether it truly promotes environmental sustainability as the determining factor is based upon the continuation of humans’ ability to reap the planet for profit, rather than the halting of planetary destruction.

In a capitalist society, true sustainability may be entirely impossible as there will always be items being created in search of profit. This highlights the importance of The Ellen MacArthur Foundation, one of the key figures researching and promoting ideas of a circular economy which date back to the 1970’s.

Circular economy attempts to eradicate all unsustainable practices within a garment’s life with their three main principles: “design out waste and pollution; keep products and materials in use; and regenerate natural systems.” The Foundation teamed with influential brands like H&M and Nike Inc in 2017 to outline their model of a circular economy, with emphasis given to textiles “re-entering the economy after use, never ending up as waste.” (Gwilt, 2019).  Although this model promotes change, the use of a fast-fashion brand like H&M to promote sustainability is contradictory to Sustainable Development Goal 12: Responsible Consumption and Production. The recycling of materials although a positive change, can be viewed as an act of greenwashing as it still enables over-consumption and allows for fast fashion to function. 

Bibliography

Condenast.com. 2020. Condé Nast Launches The Sustainable Fashion Glossary. https://www.condenast.com/news/conde-nast-launches-sustainable-fashion-glossary

Gwilt, A. (2020). A Practical Guide to Sustainable Fashion. London: Fairchild Books.

Hethorn, J., & Ulasewicz, C. (eds). (2015). Sustainable Fashion: What’s Next? A Conversation about Issues, Practices and Possibilities. New York: Bloomsbury

Moran, G. (2022) Drapers, Collaborating for Change: Sustainability Report 2022

Introduction: Planet

There are four main pillars that are taught in the Fashion Business School: Planet, People, Profit and Purpose. Planet refers to the huge impact that the fashion industry has had on the environment and therefore the theory stresses the importance of sustainable fashion and extending the life cycle of our clothes as consumers. 

The Circular Economy

The circular economy is a framework that was designed in order to tackle global issues such as climate change, biodiversity loss, waste, and pollution. Ellen McArthur’s model (fig.1) and research into this area has been essential in enforcing innovation towards the circular economy (Gwilt, 2020). The ideology of the model in regards to fashion aims to ensure that each stage clothes goes through; production, use and after use; are handled sustainably, however, many businesses and consumers are unaware of this phenomenon in practice of how to be more sustainable. Gwilt goes on to say that “the ambitious model for the sector prioritizes clothes and textiles being kept at their highest value during value and re-entering the economy after use, never ending up as waste” (2020).

Greenwashing

Greenwashing is a term used when referring to brands such as H and M that claim to be environmentally friendly and sustainable to forge an ecologically responsible image. H and M’s Conscious Choice line claims that each product contains at least 50% more materials and is created with consideration to the planet, however, the multinational corporation (MNC) is currently being sued for greenwashing due to false allegations. It has been found that their line is not in fact environmentally friendly as it contains up to 100% polyester (Marino, 2022)

Sustainable Development Goals (SDGs)

 In 2015, the United Nations created a list of 17 SDGs that define the ideal world we want to live in. They are intended to be achieved by 2030. Many fashion brands, when trying to be sustainable, look towards the SDGs as a guide. For example, Levi’s WaterLess campaign and Uniqlo are both attempting to tackle the 6^th SDG ‘clean water and sanitation’ when producing jeans. This SDG aims to provide clean water for everyone. Whilst many people in the planet have access to clean water, lots of people in rural areas do not have this luxury which has led to the creation of this SDG. Levis Water<Less uses innovative technology to manufacture jeans using up to 96% less water (TD21, 2016). Uniqlo also a similar approach to Levi when manufacturing their jeans. The MNC uses BlueCycle technology that cuts water use by 99% in the jeans finishing process.

REFERENCES

• Gwilt, A. (2020). A Practical Guide to Sustainable Fashion. London: Fairchild Books

• (UN)SUSTAINABLE FASHION: H&M IS BEING SEUD FOR GREENWASHING https://www.renewablematter.eu/articles/article/unsustainable-fashion-h-and-m-is-being-sued-for-greenwashing

• Taking Jeans from Blue to Green: How Levi Strauss is Reducing its Water Consumption https://d3.harvard.edu/platform-rctom/submission/taking-jeans-from-blue-to-green-how-levi-strauss-is-reducing-its-water-consumption/

The planet pillar relates to fashion’s environmental impact on the planet. Everyone benefits from prioritising the health of the planet. We all must ensure sustainability is holistic in its ethos and execution. Major trends nurturing our planet include creativity, value creation for all stakeholders, social and cultural responsibility and increased awareness of the importance of education and transparency in business supply chains. For example, online fast fashion retailers ASOS (Asos.com, 2020) and PLT (www.pltmarketplace.com, n.d.) have recently launched marketplaces where consumers can buy and sell unwanted secondhand fashion items, preventing them from going to landfill and extending their product lifecycle.

We must also remind ourselves that the fashion industry is incredibly damaging to our planet’s environment and it has a massive strain on the carbon/water cycles. The fashion industry is responsible for 10% of all global emissions, one t-shirt and one pair of jeans use five thousand gallons of water to produce; contributing to 20% of industrial water pollution globally. Also, over 60% of garments contain fabrics derived from fossil fuels (Thomas, D. 2019); finite natural resources high are in CO2. Consuming fossil fuels at the rapid rate we are currently isn’t sustainable; as the demand is much higher than the supply. 

In 2015 Adidas and Stella McCartney launched the first ever garments made with Evrnu’s Nucycle yarn and KOBA fur free fur; a sustainable, recyclable animal alternative made from recycled polyester and plant-based plastic (www.stellamccartney.com, n.d.)

The UN issued seventeen Sustainable Development Goals in 2015. Goal thirteen ‘Climate Action’ aims to “take urgent action to combat climate change and its impacts”. The mission of the Fashion Industry Charter for Climate Action aims “to drive the fashion industry to net-zero greenhouse gas emissions no later than 2050 in line with keeping global warming below 1.5 degrees” (unfccc, 2018). Sustainable fashion ensures garments are made in a way that is mindful of many environmental issues. Circular fashion is a sustainable approach which ditches the linear “take-make-waste” model and instead asks the fashion industry to close the loop on production, including responsible manufacturing, use, and end-of-life for every garment. It’s a regenerative system in which garments are circulated for as long as their maximum value is retained, and then returned safely to the biosphere when they are no longer of use. Patagonia has a programme that allows customers to return every one of their products for recycling, to make into new items; “from polyester, recycled nylon, down and wool – this company advocates for the earth at every turn.” (Recycle Coach, 2022).

References:

• Asos.com. (2020). Hot New Brands | Labels & Vintage Boutiques | ASOS Marketplace. [online] Available at: https://marketplace.asos.com.

• www.pltmarketplace.com. (n.d.). PLT Marketplace | Buy & Sell Clothing | PrettyLittleThing. [online] Available at: https://www.pltmarketplace.com.

• Recycle Coach. (2022). 8 Ethical Companies that Recycle Clothes (+Fashion Waste). [online] Available at: https://recyclecoach.com/blog/8-ethical-companies-that-recycle-clothes-fashion-waste/.

• www.stellamccartney.com. (n.d.). Designer Clothing | Latest Luxury Fashion | Stella McCartney UK. [online] Available at: https://www.stellamccartney.com/gb/en/?ad=mainline&ad=RSA&gclid=Cj0KCQjw-fmZBhDtARIsAH6H8qgC3w0YBsgYM6C3Tefm7jOwhtDg8KjUAhd-xeQybU8fnlBPGIA2dwgaAg-0EALw_wcB [Accessed 6 Oct. 2022].

• Thomas, D. (2019). Fashionopolis : the price of fast fashion and the future of clothes. London: Apollo.

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• United Nations (2022). Goal 13 | Department of Economic and Social Affairs. [online] sdgs.un.org. Available at: https://sdgs.un.org/goals/goal13.

• unfccc (2018). About the Fashion Industry Charter for Climate Action | UNFCCC. [online] Unfccc.int. Available at: https://unfccc.int/climate-action/sectoral-engagement/global-climate-action-in-fashion/about-the-fashion-industry-charter-for-climate-action.

The fashion industry is causing catastrophic and devastating effects on the planet, production alone as part of the industry makes up 10% of humanity’s carbon emissions and more rivers and streams around the world are becoming polluted. This has a negative effect on the environment. Everything on planet earth serves a particular function and the fashion industry is currently causing disruption in many ways.

Materials that are recyclable or biodegradable make up the concept of circularity. A circular economy is against waste and is enthusiastic about recycling. According to Ellen MacArthur Foundation, there are 4 main actions to a circular economy: phasing out substances that cause harm such as materials that release microfibers, increasing the utilisation of clothing by upcycling, drastically improving recycling and making effective use of resources and moving to renewable inputs. Moreover, they describe circular economy as:

“a systemic shift that builds long term resilience, generates business and economic opportunities, and provides environmental and societal benefits” (2017).  

Ellen MacArthur Foundation

A sustainable fashion industry consists of slow fashion brands dominating the industry, in which: better design processes, better materials and better working practices and skills are used. Furthermore, sustainability in relation to fashion refers to cutting down on wastage of materials and a decrease in consumption. 

The Sustainable Development Goals were developed and adopted by the United Nations with the aim of protecting the planet. The 17 goals are to be achieved by 2030 in the hope of peace and prosperity within humanity. Goal 12 refers to Responsible consumption and production, a crucial goal needed to transform and innovate the fashion industry. The way in which fashion is consumed is having a heavy impact on the planet and as consumers continue to buy more clothes, the market for cheap and up to date items are increasing. While masses of clothing are being produced, a large majority of clothing ends up in landfills and around one garbage truck of clothing is either burned or put in a landfill every second.  

There are multiple ways in which consumers can become responsible when shopping for fashion. Investing in high quality fabrics from slow fashion brands is one way consumers can help to save the planet. Moving away from buying clothing made of polyester or other synthetic fabrics will significantly save the earth as washing clothing releases 500,000 tons of microfibers into the ocean each year. Businesses can strive to achieve responsible production by reducing the amount of wasted materials as part of the manufacturing process and easing out the use of synthetics. Designers play a large role in this as they must now place thought in the life cycle of a garment; clothing should be constructed to be re-worn for a lifetime.

Reference List

Gwilt, A. (2020). Practical Guide To Sustainable Fashion. S.L.: Ava Academia. 

HEJ Support (2018). The Sustainability of Fashion: what role can consumers play? – HEJSupport. [online] HEJSupport. Available at: https://hej-support.org/the-sustainability-of-fashion-what-role-can-consumers-play/ 

McFall-Johnsen, M. (2020). These facts show how unsustainable the fashion industry is. [online] World Economic Forum. Available at: https://www.weforum.org/agenda/2020/01/fashion-industry-carbon-unsustainable-environment-pollution/

United Nations (2020). SDG Indicators. [online] unstats.un.org. Available at: https://unstats.un.org/sdgs/report/2020/ 

Circular economy can be defined as the general concept of taking existing material goods and recycling them in a cyclical manner; hence the term. In a circular economy, the aim is to ensure the minimal production of waste, shift our current consumer mindset, and ultimately, cultivate a balanced economy – one that is not “inevitably linked to resource depletion” (Conde Nast glossary, 2020). Changing spending habits, integrating company policies that focus on repair rather than replacement, designing for disassembly to extend the shelf life of individual components are all strategies that society can implement to achieve a more sustainable approach to consumption and production (Ellen MacArthur Foundation, 2011).

Figure 1. Circular Economy Model (Ellen MacArthur Foundation, 2011)

A circular economy is essentially the prioritisation of our planet and in recent years, earth, has suffered inconceivable amounts of environmental damage. For this reason, “planet” has been brought in as one of the four core pillars in the Fashion Buisiness School to aid in the understanding of the intersection between fashion and sustainability. 

In an “era of overabundance,” sustainability has become the next trend in the fashion world (Hethorn and Ulasewicz, 2008). Big fashion conglomerates such as Boohoo, Shein, and H&M have all been perpetuators of “greenwashing” – insincere environmental claims of a campagin or product (Gwilt, 2020). Greenwashing weakens the integrity of the sustainability movement and undermines the values of thrift. There have been however, some genuine initiatives taken in order to reduce the estimated 92 million tons of textile waste created annually (Dean, 2019). Take Patagonia whose Don’t Buy This Jacket campaign encouraged it’s consumer base to refrain from buying too many of their products (Patagonia, 2011). Wearing and rewearing our existing clothes is perhaps the best way in which the public can promote sustainability and even reestablish their relationship with personal style. 

Figure 2. Patagonia Advertisement (Patagonia, 2011)

Due to the nature of the fashion and textiles industry, there is heavy emphasis on clean water and sanitation – the UN’s sixth Sustainable Development Goal (SDG). In fact, the fashion industry is the “world’s second-biggest user of water” and contributes “20% of global wastewater” (textilesforsdgs, 2018). In a world where approximately more than half the population suffer from severe water scarcity, there is clear indication for change (Common Objective, 2021). The most used clothing material is cotton and the crop that requires the most water is also cotton (Magevero, 2020). This dilemma arises from the additional irrigation required to produce cotton in drier regions and the conventional textile dying processes that also end up polluting local waterways (Common Objective, 2021). To rectify this growing problem, companies can source organic cotton instead of conventional cotton or recycle effluent water wasted by manufacturing processes. According to a lifecycle assessment by Textile Exchange, organic cotton utilises 91% less water than conventional cotton. Organic cotton promises potential in helping achieve the SDG’s 2030 targets and in turn, hopefully, provide clean water for the billions. 

Figure 3. 6th Sustainable Development Goal (United Nations, 2015)

REFERENCES

Common Objective (2021). The Issues: Water. [online] Common Objective. Available at: https://www.commonobjective.co/article/the-issues-water.

Condenast.com. 2020. Condé Nast Launches The Sustainable Fashion Glossary.

Dean, C. (2019). Waste – is it ‘really’ in fashion? [online] Fashion Revolution. Available at: https://www.fashionrevolution.org/waste-is-it-really-in-fashion/#:~:text=The%20number%20of%20garments%20produced.

Ellen MacArthur Foundation (2011). Re-thinking Progress: The Circular Economy. YouTube. Available at: https://www.youtube.com/watch?v=zCRKvDyyHmI.

Gwilt, A. (2020). A Practical Guide to Sustainable Fashion. London: Fairchild Books. 

Hethorn, J., & Ulasewicz, C. (eds). (2015). Sustainable Fashion: What’s Next? A Conversation about Issues, Practices and Possibilities. New York: Bloomsbury

Magevero, T. (2020). Clothed in Conservation: Fashion & Water | Sustainable Campus. [online] sustainablecampus.fsu.edu. Available at: https://sustainablecampus.fsu.edu/blog/clothed-conservation-fashion-water#:~:text=Most%20clothing%20is%20made%20from.

Patagonia (2011). Don’t Buy This Jacket, Black Friday and the New York Times – Patagonia. [online] eu.patagonia.com. Available at: https://eu.patagonia.com/gb/en/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html.

textilesforsdgs. (2018). 6 | Clean Water and Sanitation – Textile Exchange – SDGS. [online] Available at: https://textilesforsdgs.org/sdgs/goals/6-clean-water-and-sanitation/.United Nations (2015). Sustainable Development Goals launch in 2016. [online] United Nations Sustainable Development. Available at: https://www.un.org/sustainabledevelopment/blog/2015/12/sustainable-development-goals-kick-off-with-start-of-new-year/.

1. introduce the planet pillar

Sustainability relate the fashion, including three parts, economy, social and environment., It make pretty harmful when we create, sell and dispose of our clothes in the daily life. ( Hubbub, no year) At the same time, there are many natural disasters in the fashion industry, including the climate change and biodiversity loss, accounting for more than 8% in the world. The industry have lots of child labor, unsafe working rules and modern slaver cause by the complexity and opacity of its supply chains.( Neio project, 2021)

2. what is circular economy

Creating the business models that can restorative and regenerative. For instance, using the Recyclable material and make the textiles in to second time, which can create the new products. It could be argued that let people invest more with buying desire on the second-hand market. There is little doubt that maintain the highest value of textiles and products during use, it could be recycle and put into the last using, so,  the product will never become waste. (Ellen MacArthur Foundation, 2017)

3.what is sustainability in relation to fashion

It’s about some resources waste by fashion, like water, carbon, soil, animal, forest, air, even the people, about the worker and consumer. To create a cycle of the hold fashion industry, from design, production, sale and ultimately recycling. The most important thing we need to do now. For example, fast fashion can be produced quickly and updated quickly. It has many styles, poor quality and is quickly discarded by people. Hence the plastic fibres that threaten Marine life, the huge carbon emissions from burning discarded clothes, and the cotton that makes them one of the biggest environmental killers. ( COMOVITA, no year)

4.1SDG from the UN SDG (relevance&impact) on fashion industry

The SDG about “industry, innovation, and infrastructure” illustrated in Hunza G, a British swimwear brand. It originally born in1984, using the no deadstock fabric or wastage in the design. Although no size with every swimwear products, they are ethical and comfortable that many people are attract Hunza G. even the mailer bags are make by traditional polythene mailing bag, whilst being totally plastic free. Also, ship using DHL Go-Green, which aids in offsetting transit emissions. (Hunza G.com, 2022) Through these sustainability actions of brands, people can deepen their awareness of sustainability.

Sources:

Comovita. Com. How fast fashion affects climate chance. [online]. Available at: https://comovita.co/blogs/sustainable-fashion-blog/how-fast-fashion-affects-climate-change?cmp_id=18175005594&adg_id=&kwd=&device=c&gclid=Cj0KCQjw1vSZBhDuARIsAKZlijQkuKT2ZIcCJaaJVPrldhHTSq6P4TbEh4qEM4ZOYuZDiVLocC-xL7saAjWVEALw_wcB [Accessed 7 October 2022]

Ellen MacArthur Foundation. Fashion and the circular economy. [online]. (Last updated 2017). Available at: https://archive.ellenmacarthurfoundation.org/explore/fashion-and-the-circular-economy [Accessed 7 October 2022]

Hunza.G.com. Our story. [online]. (Last updated 2022). Available at: https://www.hunzag.com/pages/about [Accessed 7 October 2022]

Hunza.G.com. Carbon neutral, Waste reduction [online]. (Last updated 2022). Available at: https://www.hunzag.com/pages/sustainability [Accessed 7 October 2022]

Hubbub. Com. How to be more sustainable with your fashion [online]. Available at: https://www.hubbub.org.uk/how-to-be-more-sustainable-with-your-fashion-make-our-move?gclid=Cj0KCQjwnP-ZBhDiARIsAH3FSRc_Cq7xsw4hrdN9zhDwaxZtFKU_qNM6t6ccp981eYhclYlmBxeWhhoaAhc5EALw_wcB&utm_campaign=make+our+move&utm_medium=ad+words&utm_source=google [Accessed 7 October 2022]

Nexio projects. Com. An introduction to sustainability in fashion. [online]. Available at: https://blog.nexioprojects.com/introduction-to-sustainability-in-fashion [Accessed 7 October 2022]

‘Planet’ is one of the four pillars connected with the Fashion Business school at London College of Fashion, alongside ‘People’, ‘Profit’ and ‘Purpose’. 

The pillars are important for us to follow in order to build a sustainable future. ‘The fashion industry is one of the most wasteful industries on the planet’ and tremendous amounts of waste characterise the fashion industry. There are approximately 40 million tons of textiles sent to landfills every year. 

Sustainability is described as “meeting the needs of the present generation without compromising the ability of future generations to meet their needs”. (The Brundtland Report, 1987)  

Sustainable fashion aims to reorient the industry and consumers away from the fast fashion model and towards sustainable practices in sourcing, production, distribution, marketing and consumption. Slow fashion is the concept of a fashion ecosystem that uses better design processes, better materials and better working practices and skills. Encircled is a Canadian brand that has adopted ‘slow fashion’. They are transparent about their materials and provide an online listing of their core fabrics. 

The circular economy means moving away from the world’s current – and enormously wasteful – economic model of ‘take, make, throw away’, in which resources are extracted, turned into products, used, and discarded (Chatham House, 2021). An example of circular fashion is the brand ‘Patagonia’. which is titled ‘The world’s most circular fashion retail brand” ((Kearney, 2022). Patagonia provides a range of outdoor clothing and gear, as well as materials for sports such as climbing, surfing and skiing. their mission statement is “To build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. Patagonia uses a high share of recycled materials – for example, 36% of cotton or 90% of nylon. Meanwhile, a new equipment rental programme with the gear-renting platform ‘Awayco’ has further helped its use of an even higher share of recycled fabrics. 
 

In September 2015, the United Nations decided to take the next step in order to make our future’s brighter and more sustainable, and introduced the 17 Sustainable Development Goals with the aim of “ending global poverty” and “building a life of dignity for all and leaving no one behind”. The goals are aimed to be achieved by 2030. The 12 SGDs address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice (United Nations, 2015). 

The most relevant goal to the fashion industry is goal number 12, ensuring Sustainable Consumption and Production patterns. This is because a fashion business’s entire supply chain can be linked to this goal. This SDG focuses on wastage, overproduction, overconsumption, excessive usage of water and greenhouse gas emissions, these targets are some of the main issues that the fashion industry face. This SDG intertwines with the fashion industry as the main goal of SDG number 12 is to ‘do more and better with less’ (United Nations, 1972). Therefore, to overcome this issue, we need to ‘produce less’. The big fashion houses and designers must cut down their collections so this reduction will be echoed on the high-street. (Norwich University of The Arts, 2022) 

References:

Brundtland, G. H (1987), The Brundtland Report, available at: brundtland-report.html (Accessed: 7^th October 2022)  

Consultancy.uk (2022), Patagonia The World’s Most Circular Fashion Brand, available at: kearney-finds-patagonia-to-be-worlds-most-circular-brand (Accessed: 8^th October 2022) 

Kiko, E (2022) 5 ways the fashion industry can be more sustainable, available at 5-ways-the-fashion-industry-can-be-more-sustainable (Accessed: 7^th October 2022) 

Oliveira Guterres, A. M (2015), Take action for the sustainable development goals, available at https://www.un.org/sustainabledevelopment/sustainable-development-goals/ (Accessed: 7^th October 2022) 

Schroder. P (2021), What is the Circular Economy?, available at: what-circular-economy (Accessed: 7^th October 2022)